Quiet formulas. Serious standards.
INGREDIENT STANDARD
We keep it simple and effective: ceramides, peptides, hyaluronic acid, squalane, rice extract, antioxidant blends, hosen for comfort, barrier support, and everyday glow.
Free from: sulfates (SLS/SLES), parabens, phthalates, mineral oil, heavy fragrance, and harsh/drying alcohols.
DERMATOLOGIST-TESTED & SENSITIVE-SAFE
Formulated with comfort-first textures and reviewed by dermatologists. Suitable for daily use and designed with sensitive-skin needs in mind.
SAFETY & QUALITY TESTING
Every formula undergoes stability, packaging compatibility, and microbiological (PET) testing. We evaluate texture, scent, color and performance over time and across temperatures to ensure consistency from first pump to last.
VEGAN & CRUELTY-FREE
No animal-derived ingredients and never tested on animals—across products and suppliers.
CLIMATE-ADAPTIVE TEXTURES
Built for modern life in the Gulf and beyond: cushy moisturizers that don’t feel greasy, milky cleansers that never strip, and SPF that wears comfortably—in heat, humidity, AC-dry offices, and on long flights.
COMPLIANCE (UAE & GLOBAL)
Formulas are registered prior to sale in the UAE and built to meet leading international cosmetic regulations. Labels list full INCI and usage guidance for clarity.
MADE RESPONSIBLY (GMP/ISO)
Produced in GMP/ISO-certified facilities in Turkey, China & Korea with documented quality controls, batch retention, and traceability.
FRAGRANCE & FLAVOR POLICY
Skincare: fragrance-free or fragrance-light to prioritize tolerance.
Lips: flavored for a better experience, kept subtle and IFRA-compliant.
AGE-INCLUSIVE, ROUTINE-SIMPLE
Essentials that work from teen skin to mature skin without a 10-step overload—cleanse, repair, shield (and polish + melt for lips) as your daily base.
SUSTAINABILITY
Travel-smart formats (secure caps, light-protective bottles) to protect the formula. Recycle cartons; follow local guidance for tubes/pumps where facilities exist.
DERMATOLOGIST TESTED
Clean
FOR ALL SKIN TYPES
Vegan
